Choosing the Best Custom Badges for Your Brand
Choosing between woven and embroidered badges can significantly impact your brand’s appearance, durability, and budget. Whether you’re creating custom patches for Scouts, military uniforms, corporate workwear, or fashion apparel, understanding the critical differences will help you make the best choice for your specific needs in the UK market.
At Franklins, we’ve been crafting premium badges and labels since 1835. Let our expertise guide you through this key decision.
What Are Embroidered Badges?
Embroidered badges are the classic, traditional patch. They are created using thread stitched onto a backing fabric, typically a robust twill. The design is sewn using an embroidery machine, resulting in a raised, textured surface with a distinctive, three-dimensional finish.
Key Features of Embroidered Patches:
| Feature | Description | Best For |
| Texture | Raised, dimensional surface with visible stitching. | Traditional, military, and workwear uniforms. |
| Appearance | Bold, heritage look with a tactile, premium feel. | Simple logos, large text, and designs with bold elements. |
| Durability | Extremely thick and durable thread; resists wear and tear. | Outdoor use, sports teams, and industrial workwear. |
| Detail | Best for simpler designs; text should be 3mm height minimum. | Designs where a classic, textured look is prioritised over fine detail. |
What Are Woven Badges?
Woven badges are manufactured using much finer polyester threads woven together on a specialist loom, similar to creating fabric. The design is integrated directly into the material, producing a flat, smooth surface renowned for exceptional detail and clarity.
Key Features of Woven Patches:
| Feature | Description | Best For |
| Texture | Smooth, flat finish with no raised stitching. | Clothing that touches the skin directly (softer feel). |
| Appearance | Clean, professional finish with a sleek, modern aesthetic. | Fashion brands, corporate identity, and dress uniforms. |
| Detail | Capable of intricate designs; text legible down to 1mm height. | Complex logos, fine lines, gradients, and detailed artwork. |
| Size | Perfect for small identification badges (under 5cm/2 inches). | Applications where miniaturisation and high clarity are essential. |
Direct Comparison: Woven vs. Embroidered Badges
| Feature | Choose Embroidered Badges | Choose Woven Badges |
| Design Complexity | Simple logos, bold text, fewer colours. | Intricate designs, small lettering, complex gradients. |
| Aesthetic Preference | Traditional, three-dimensional, bold, tactile. | Modern, smooth, flat, sleek, and high-definition. |
| Durability | Highest resistance to abrasion and harsh conditions (e.g., military, outdoor). | Excellent durability, but more suited for indoor use and dress apparel. |
| Legibility | Text typically requires a 3mm minimum height. | Text can be legible down to 1mm height. |
| Cost | Generally more economical for high volume, simple designs. | Slightly higher unit cost, but cost-effective for complex artwork (no stitch count penalty). |
| Comfort | Can be slightly stiff or scratchy due to thick thread. | Softer and flatter—more comfortable against the skin. |
Which Badge Type Should You Choose for Your UK Project?
Your final decision should be driven by your design’s complexity, the badge’s intended use, and your budget.
Choose Embroidered Badges If:
- You have a simple, bold logo (e.g., a sports crest or a classic text patch).
- Maximum durability for workwear or outdoor gear is non-negotiable.
- You prefer a traditional, textured appearance.
- Your badge will be larger than 5cm (2 inches).
Choose Woven Badges If:
- Your design includes fine details, tiny text, or thin lines (e.g., a corporate logo or a detailed map).
- The badge needs a smooth, flat appearance for comfort or a sleek look.
- The badge will be small (under 5cm) and must retain clarity.
- You are creating badges for fashion apparel or dress uniforms.
Franklins’ Customisation & Hybrid Options
As a specialist badge manufacturer, Franklins can provide comprehensive finishing options for both woven and embroidered badges:
- Backing Options: Sew-on, Iron-on, Velcro, or Adhesive.
- Border Styles: Classic Merrowed edge, sleek Hot Cut, or Laser Cut for custom shapes.
- Hybrid Badges: For projects requiring both, we can combine embroidered elements for bold features with woven areas for high-detail text—giving you the best of both worlds.
Ready to Order Your Custom UK Badges?
Don’t leave your brand’s appearance to chance. Franklins International has been trusted for generations to supply high-quality custom badges across all sectors, including the Scouts, Military, Corporate, and Fashion industries.
Need a bespoke recommendation? Contact our expert team with your design specifications today. We will provide personalised advice and tailored samples to ensure your custom badges perfectly represent your brand while meeting all practical requirements for durability and budget.
